JOOX is a music streaming service owned by Tencent, launched in January 2015. JOOX is the biggest music streaming app in Asian markets such as Hong Kong, Indonesia, Malaysia and Thailand. JOOX is a freemium service, providing most of its songs free, while some song are only available for premium users, offered via paid subscriptions or by doing different tasks offered.
In 2017, JOOX launched their service in South Africa, their first non-Asian market. The service now accounts for more than 50% of all music streaming app downloads in their Asian markets. The number of music-streaming users in Hong Kong, Singapore, Malaysia, Thailand, Philippines and Indonesia is expected to reach 87 million by 2020.
Video JOOX
Background
Before the emergence of JOOX, Tencent had been owning QQ Music, one of the largest music streaming and download service in China. In 2015, they introduced JOOX as their expansion of music services to overseas market instead of Mainland China.
Instead of providing free services by playing audio ads to users like Spotify, another major music service, JOOX focused on banner ads, splash ads and other advertisements methods such as category playlists and in-app skins. They claimed it as a success.
Maps JOOX
See also
- QQ Music (Tencent's China market music service)
References
Source of the article : Wikipedia
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