Frederick Adrian DeLuca (October 3, 1947 - September 14, 2015) was an American businessman, best known as the co-founder of the Subway franchise of sandwich shops.
Video Fred DeLuca
Early life and education
Fred DeLuca was born in Brooklyn, New York, on October 3, 1947 to Italian American parents Carmela and Salvatore DeLuca. At the age of 10, DeLuca moved to Amsterdam, New York, where he and his family became friends with Peter Buck. Once in his teens, he moved with his family to Bridgeport, Connecticut. After succeeding in his business, DeLuca realized his dream to go to college and graduated from the University of Bridgeport.
DeLuca was a 1965 graduate of Central High School in Bridgeport, Connecticut.
Maps Fred DeLuca
Career
In 1965, 17-year-old DeLuca borrowed $1,000 from family friend Dr. Peter Buck. This was after Buck suggested the idea to help DeLuca make money for college to study medicine. DeLuca's plan was to begin a "fast-food venture that provided a healthful, less fattening bill of fare". On the radio advertisement they had promoted the name as "Pete's Submarines," which sounded like Pizza Marines (see mondegreen), so they changed the name to "Pete's Subway." Eventually in 1968, it was shortened to simply "Subway" as it is known today.
The first shop opened on August 28, 1965 at a mediocre location in the city of Bridgeport, Connecticut. The first year of business was a learning experience and a challenge. A year later they opened their second location, having realized that visibility and marketing were key factors to success. DeLuca believed that the biggest mistake he made was where he set up his very first shop as it was a "crummy location." The third outlet was in a highly visible location and that location is still there today.
In 1978, Subway's 100th store opened, and reached the 1,000 store mark in 1987. Explosive growth continued with Subway opening 1,100 units in 1993 alone. By comparison, McDonald's opened 800 that same year.
As of April 2018, the company counts 43,700 franchised locations worldwide and this year plans to open more than 1,000 locations outside of North America, it produces US $9.05 billion in sales every year. In 2007, Forbes magazine named DeLuca number 242 of the 400 richest Americans with a net worth of $1.5 billion. Today, Subway is one of the most popular chain food vendors.
DeLuca and Peter Buck also partnered to create Franchise Brands in an effort to assist other entrepreneurs in replicating their success in the franchise industry.
Personal life
DeLuca had homes in Milford, Connecticut, and Fort Lauderdale, Florida, and lived with his wife Elisabeth. His son, Jonathan, lives in Boca Raton, Florida.
On July 15, 2013, DeLuca announced that he was being treated for leukemia. DeLuca died on September 14, 2015, at Lauderdale Lakes, Florida.
Honors
At the graduation commencement in 2002, DeLuca received an honorary Doctor of Humane Letters (L.H.D.) from his alma mater, the University of Bridgeport.
References
External links
- Entrepreneur magazine interview
- Our Tribute to Fred on YouTube, official Subway Restaurants tribute to Fred DeLuca
Source of the article : Wikipedia
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