McCann (formerly McCann Erickson) is an American global advertising agency network, with offices in 120 countries. McCann is a subsidiary of the Interpublic Group of Companies, one of the four large holding companies in the advertising industry.
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Company
McCann is part of McCann Worldgroup, which also includes planning and buying agency Universal McCann, direct/interactive web marketing agency MRM//McCann, experiential marketing agency Momentum Worldwide, healthcare marketing group McCann Healthcare Worldwide, branding firm FutureBrand, and public-relations and strategic-communications agency Weber Shandwick. McCann Erickson was named "Global Agency of the Year" by Adweek in 1998, 1999, and 2000.
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Notable campaigns
In 1964 the "Put a Tiger in Your Tank" campaign was developed by McCann Erickson for Esso . Sales soared and the advertising became the talk of adland, Time magazine declared 1964 to be "The Year of the Tiger" along Madison Avenue.
McCann Erickson created Coca-Cola's "It's The Real Thing" slogan and ad campaign, including the famous 1971 "Hilltop" ad, which featured the "I'd Like to Buy the World a Coke" jingle. The song for the commercial was recorded by The New Seekers, and first aired as a radio ad before being made into a television commercial. The song was rerecorded for commercial release as "I'd Like to Teach the World to Sing (In Perfect Harmony)". McCann Erickson also developed the "Army Strong" campaign for the United States Army. The company also developed the MasterCard commercial saying "There are some things money can't buy. For everything else, there's MasterCard", as well as the Rice-a-Roni jingle (based on a 1923 song, "Barney Google"). McCann Erickson also developed the Gold Blend couple advertisements for Nescafé, which aired from 1987 to 1993. McCann worked on Russia Today's 2008 rebranding and came up with their slogan, "Question More".
Timeline
- 1902: Alfred Erickson forms his own advertising agency in New York City.
- 1912: Harry McCann, along with four partners, launches H.K. McCann Co, and introduces the credo "Truth Well Told".
- 1927: McCann opens offices in Paris, Berlin and London.
- 1930: McCann and Erickson merge companies.
- 1935: Latin American offices open in Buenos Aires and Rio de Janeiro.
- 1957: McCann became the first U.S. advertising agency to bill $100 million in TV and radio sales.
- 1959: Australian office opens, as well as European offices in Italy, Netherlands and Switzerland.
- 1960: The company is organised into four independent operating units reporting into McCann Erickson, Inc. (later to become the Interpublic Group in 1961). Office opens in Japan.
- 1964: The Spanish government of Francisco Franco hires the agency to improve its image in the United States.
- 1973: McCann International and McCann US reunite into the single agency McCann Erickson Worldwide.
- 1997: McCann Worldgroup formed, includes: McCann Erickson Worldwide, Universal McCann and what would become MRM//McCann, Momentum Worldwide, McCann Healthcare Worldwide, Weber Shandwick and FutureBrand.
In popular culture
In the AMC series Mad Men, an executive at McCann Erickson is introduced in Season 1 as showing great interest in poaching Don Draper away from Sterling Cooper. This attempt is ultimately unsuccessful but McCann would feature as a background adversary to Sterling Cooper for most of the series. Sterling Cooper and its parent company, Putnam, Powell and Lowe, are acquired by McCann, leading Don Draper to help start a new agency rather than be part of what he calls a "sausage factory." Responding to the show, the ad company bought space in Adweek, Brandweek, and Mediaweek headlined "Welcome, Sterling Cooper" and signed "Your friends at McCann Erickson". Later in the series, Roger Sterling negotiates the sale of 51% of Sterling Cooper & Partners to McCann as an independent subsidiary, but McCann subsequently swallows up the company and consolidates it into its much larger business. The series ended with the landmark Hilltop ad for Coca-Cola made by McCann Erickson.
Notable employees
Notable former employees include Theodor Seuss Geisel, best known to the world as Dr. Seuss, and President Ronald Reagan's brother, Neil Reagan, who was senior vice president of McCann Erickson. Homoerotic artist Tom of Finland started his work in the 1960s as an art director at the Finnish branch of the agency.
See also
- Dumb Ways to Die, a 2012 campaign made for Metro Trains in Melbourne, Australia, to promote rail safety
- A Young Girl Reading
References
External links
- McCann Erickson official site
Source of the article : Wikipedia
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