Officine Panerai is a luxury Italian watch manufacturer, and a wholly owned subsidiary of Compagnie Financière Richemont S.A.
Officine Panerai designs, manufactures and markets watches through authorized dealers and company-owned stores worldwide. Giovanni Panerai (1825-1897) founded Officine Panerai in Florence, Italy in 1860.
The company is headquartered in Florence and manufactures watches in Neuchâtel, Switzerland using both movements manufactured in-house and movements manufactured by ETA S.A.
Panerai watches, designed and manufactured by Rolex SA played a role in assisting the frogmen of the Decima Flottiglia MAS in their operations during World War II. Notable products include the Luminor and Radiomir wristwatches.
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History
Giovanni Panerai (1825-1897) founded Officine Panerai in Florence, Italy in 1860. By 1900, under the leadership of the founder's grandson Guido Panerai (1873-1934), Officine Panerai had become an official supplier to the Regia Marina (the Royal Italian Navy), supplying watches and precision instruments. Panerai watches of this time consisted of cases designed and manufactured by Rolex SA and movements made by Swiss manufacturer Cortébert. The main driving forces behind the production of the first professional diving watches were Hans Wilsdorf Rolex SA and Giuseppe Panerai G. Panerai e Figlio.
The Florence-based workshop produced wrist-worn diving instruments and, between 1938 and 1970, delivered around 1600 watches (c. 1000 3646s, 24 6152s, 36 6154s, 500 6152/1s, and 60 GPF 2/56s), most of them to the Italian Marina Militare. The GPF 2/56 (Egiziano Grosso) was produced for the Egyptian Navy in 1956. By 1970, the company ceased to provide watches to the Marina Militare, as they were neither cost-effective nor met the naval specifications. In 1993 it then moved to launch its products in the civilian market. Following its acquisition of Panerai, Richemont repositioned Panerai as a luxury watch brand and increased prices.
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Products
Panerai offers watches across four marketing lines: Historic, Contemporary, Manifattura and Special Editions in runs of 500, 1000, 2000 or 4000 units--each carrying an issue number on the case back. The company issues Special Editions by year. For example, in 2006 issued the 1936 California Dial Radiomir special edition, a reissue of the first Panerai model presented to the Italian Marina Militare with production limited to 1936 units.
Ferrari branded Panerai products
When Ferrari's contract with rival watchmaker Girard-Perregaux expired in 2005, Ferrari and Panerai entered into a five-year agreement to design, manufacture and distribute Panerai watches carrying the Ferrari trademark. The collection was branded Ferrari engineered by Panerai and consisted of two product lines marketed as "Granturismo" and "Scuderia". The collection consisted of 11 models priced between US$5,000 and US$30,000.
See also
- List of Italian companies
Notes
References
External links
- Official website
- The History Of Panerai Watches At A Glance
- Vintage Panerai under the loupe at Perezcope
- Panerai History
- Panerai during World War Two
- History of the Panerai Luminor
- Panerai Central - All things Officine Panerai
- Panerai 2016 Models Price List
Source of the article : Wikipedia
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