Kebab Turki Baba Rafi is the world's largest chain of kebab, which operates more than 1,200 outlets in Indonesia, Malaysia, Philippines and Bangladesh. Headquartered in Indonesia, the business began in 2003 as a cart operated by young entrepreneur, Nilam Sari. Beginning in 2005, the business applied the franchise system. It is owned by Baba Rafi Enterprise, the company which also owns Piramizza, Bebek Garang, and Voila! Indonesia.
A Kebab Turki Baba Rafi outlet is operated either by a franchisee or by the corporation itself. It is also a pioneer of sharia investing franchise in Indonesia. A variety of outlets types are used, such as food carts, shops, booth, indoor and non-stop 24-hour outlets.
Kebab Turki Baba Rafi primarily sells kebabs, hamburgers, sandwiches (such as shawarma and hot dogs), kripiks, canai breads, and frozen foods.
The Philippines outlets also serves drinks, such as matcha, lemonade, and tamarind.
Video Kebab Turki Baba Rafi
History
The business began in 2003, with a cart operated by Nilam Sari at Nginden Semolo Street in Surabaya, Indonesia. She built the business due to a journey to Qatar, where her father in law worked. There, she met many kebab sellers. According to Nilam, the most delicious kebab is from Turkey. She uses the "Turki" trademark for interested customers. The "Baba Rafi" name was taken from Arabian word, "baba" meaning father, and "Rafi" is inspired from her first child's name, Rafi Darmawan.
In 2005, the business applied the franchise system for growing the business. It expanded to Malaysia, the expansion succeded. The outlets operate not only in Indonesia, but also in Malaysia and the Philippines. Later, Kebab Turki Baba Rafi has continued its expansion into India, Hong Kong, Netherlands, Bangladesh and other countries around the world.
Maps Kebab Turki Baba Rafi
Headquarters
The Kebab Turki Baba Rafi headquarters complex, Graha Baba Rafi, is located in Pondok Labu Cilandak, South Jakarta. The office from Nginden Semolo, Surabaya and its facility moved to Jakarta, between 2008-2009.
The mascot of Kebab Turki Baba Rafi is Kebby.
References
- Kebab Turki Baba Rafi - Peluang Usaha Waralaba Asli Indonesia Yang Mendunia
External links
- Kebab Turki Baba Rafi international website
- Kebab Turki Baba Rafi Philippines website
Source of the article : Wikipedia
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