agoda.com (Nasdaq:PCLN) is an online travel-booking platform. Established in 2005, the start-up expanded in Asia and was acquired in 2007 by The Priceline Group - the world's largest seller of rooms online. Agoda is headquartered in Singapore, with 53 offices in cities in 30 countries, and more than 3,700 staff worldwide. It provides a network of over 1.8 million accommodation properties, including apartments, villas, homes, and hotels backed by over 15 million traveler reviews.
Video Agoda.com
How it works
The website allows users to book airfare and various types of lodging, including hotels, bed and breakfast, seaside resorts, rest houses, and homestays.
The company collects up-front payment for room nights booked on the company's website or mobile app, an approach known as the Merchant Model in the online travel industry.
The company offers a "Best Price Guarantee," promising to match or beat lower prices offered by other vendors.
Maps Agoda.com
History
agoda was originally established in Thailand in 2005 by two veterans of the online travel business. Today it is headed by co-founder and CEO Robert Rosenstein. In 2007, The Priceline Group acquired agoda Company Pte Ltd.
In 2011, the company launched its mobile app on Android and iOS operating systems.
In 2012, agoda announced that is venturing into the purchase of timeshare memberships for inventory in Indonesia.
The company launched a loyalty program in 2016.
Controversies
In 2015, Agoda's Taiwanese operations were fined for breaches of not legally registering as a business in Taiwan and for failing to issue unified invoices. In 2016, the company was accused of tax evasion in Vietnam.
References
Source of the article : Wikipedia
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